According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs, the company pointed out in a press release.
On this occasion, Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics, said that “Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers”.
“We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives”, Hun Lee added, quoted in the press release.
Dominance in the Premium and Ultra-Large TV Segments
Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments. The premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market, while that the 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.
QLED and OLED TV Success
Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:
– QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
– OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.
Transforming Home Entertainment With AI and Art
At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.
Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.
Comments
0